Start Franchise International Expo

is the leading platform for effectively expanding business networks and supporting the growth of the franchise industry and business opportunities on an international scale.

Start Franchise International Expo serves as a bridge between business owners, potential investors, and prospective partners who seek to build sustainable businesses across various industries, including food & beverage, beauty, health, education, services, and more.

Powered by Start Friday Asia Business and Branding Consultant, a regional branding and business consulting firm with a strong track record in building franchise ecosystems across Asia. StartFriday brings strategic insight, creative execution, and deep market knowledge to empower entrepreneurs and elevate franchise brands to the next level.

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In 2023, We proudly facilitated the international expansion of Han-Ji Cheesecake, a Surabaya-based brand, into the global market—successfully entering Dubai as its first overseas destination.

The brand, which began with humble outlets in Galaxy Mall Surabaya and later expanded to Jogjakarta, Semarang, and Cirebon, took a bold step to penetrate the premium market of the UAE. Known for its luxury skyline and global business environment, Dubai was chosen as the launchpad for Han-Ji’s international presence.

This milestone marks a key proof of concept: local Indonesian franchises have global potential. Through proper systemization, branding, and strategic go-to-market planning, Start Franchise continues to support businesses to scale—regionally and internationally.